Identity and site design for a warm take on financial services.

Both personal and creative, the Ronin Society is taking on financial services with a gentle, empathetic touch––creating a sense of intimacy in a historically impersonal industry.

Creative Direction Meryl Vedros
Site Development Alexander Page

Wordmark

Color palette, secondary logo mark

All brand expressions had a warmth filter. All expressions must convey the sense of warmth and depth we sought––vibrant, warm, sophisticated, approachable.

Site typography, grid, colors: Elegant typography in conversation with a simple grid and minimal illustrations.

Imagery is treated with the same filter to enforce cohesion across all platforms.

Site design